Bindella – The New Design Restaurant in Tel Avivby Anna Kopito | 22.04.14
Opening the Bindella Osteria & Bar in Tel Aviv was a challenge for Pitsou Kedem Architects & Baranowitz-Amit Design Studio who succeeded in associating tradition and modernity in their new creation. One of Zurich’s largest restaurant group, Bindella wanted to preserve their century old family tradition of respect for wine and Italian cooking. Their moto ‘Terra, Vite, Vita’ (Lands, Vineyard, Life) needed to be associated with Tel Aviv’s young and urban clientele.
In the spirit of keeping up with the traditions, only natural materials were used.
To organize the 310 square meters available, they set up three different seating alignments in between columns emphasizing the space’s length and reminding the passer by of Tuscan vineyards. This introduction into Italy’s roots is developed while inside, where the vine motif becomes their inspiration for the overall decoration. Their idea was to build a ‘library of drinks’ (Dafni woodwork) climbing up the wall unevenly just like grape vines and to install a recessed lighting by Marset illuminating the space in between the beams like the Mediterranean sunrays. At the other side of the room, a strong personality comes out of the mashrabiya built by Cut it art, a perforated metallic patio wall paying tribute to the shape and taste of grapes. This interior is furnished with a diverse choice keeping things interesting between the Scandinavian influence of Henrik Sørig Thomsen‘s “Karm” chair he designed for Softline-Allkit and Hee Welling’s curvy ‘About a chair’ he designed for HAY.
Pitsou Kedem Architects founded in 2002 by a graduate of the Architectural Association in London, today employs eight architects. They received multiple Awards in the Israeli ‘Design Award’ Competition and have been chosen Architect Office of the Year in the “Private Construction” category by Israeli Construction and Housing magazine.
Baranowitz-Amit Design Studio created in 2006 is specialized in commercial spaces. Sigal Baranowitz and Gali Amit won several Design Awards for their work on Tel Avivian boutiques. They believe in building new design to share the story of the client, the space and the business being conceived.
Bindella Osteria & Bar, 27 Montefiore Street, Tel Aviv. 03-650 00 71. Photography by Amit Geron. Design by Pitsou Kedem Architects & Baranowitz-Amit Design Studio. Design team architects: Pitsou Kedem, Irene Goldberg, Sigal Baranowitz, Gali Amit.