A Visit to Hu.Be’s Studio

by Anna Kopito | 03.04.14

Studio Hu.Be, which stands for Human Behaviour, opened last year by three young Israeli designers. Nadav Gan, Avi Ben Simon and Shahar Yaacoby, met at the Industrial Design Academy of Holon Institute of Technology and upon graduation, they decided to take their experience to the next level.

Intrigued by their work from the academy, specifically their project on recycled copper, we were curious to see what they are working on now, so we visited them at their studio in Yaffo.

The studio concentrates on different projects, with a foundation focused on material and technology while enhancing the design aspects. Their projects try to raise questions concerning new perceptions of raw materials and production methods. Questioning the familiar context of these concepts serves us as a starting point for innovation and interest.

While researching materials and production methods, they found a new way to reuse copper, as well as mix it and recolour it. While experimenting with it, they also discovered the versatility and flexibility of the product.

After learning this, they developed a process in which machines grind plastic coated communication cables to extract copper. They are then able to use the plastic coating as a raw material. With the extracted raw materials, using technologies and tools, they can mould the plastic into self supporting structures, usable in various products. In fact, they used this raw material to create an armchair.

The project is a process of a few years, which today for the first time is applied in a small production line. The forma bowl is the first product to be produced in this material.

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