A Creative Manufactoryby designspace | 29.12.13
Opposite the seashore and behind the dunes of Sdot-Yam, we had the pleasure to discover, Caesarstone, what was originally considered a pioneering innovation in 1987. Finally, after a long week of winter storms, the sun was out and we were able to make our way, near to the city of Caesarea, for our first encounter with the quartz-manufacturing factory, where we had the opportunity to work hand in hand with the beautiful material.
Caesarstone is an international company and you can find their products and designs in over 40 countries. Caesarstone is an artificial stone, 90% quartz natural stone made with polyester and selected pigments.
Upon arrival, we met with two designers, Mor Krisher and Jonathan Mc Taggart, who are responsible for designing all of the new concepts, new products, and prototypes. Mor, graduated from Holon design school, worked on medical products and industrial/street design in Tel Aviv. Jonathan grew up in the kibbutz of Sdot-Yam, lived and worked in Africa, Australia and studied in Germany.
Meeting in their offices, which appeared to be a sample library, we couldn’t miss the array of samples, possible pigments, design techniques, and technology of Caesarestone and we were able to see a hint of what they do.
The duo usually starts their day with a cup of coffee at 8:30, and begin sharing ideas, thoughts and inspirations from everything that surrounds them including fairs and exhibitions from right here in Israel to around the world. They work together a lot, collaborating ideas, putting them together in the lab room, and bringing them to life.
“Like a chef in his kitchen, we always remember the measurements; we have recipes but the quantities are very important. We throw the mix in the mixer and try different combinations until we like what we got.”
Design Space was lucky enough to get a glimpse inside the lab containing Caesarstone in multiple forms and colour variations, where Mor and Jonathan bring their ideas to life. Although these talented designers can be as imaginative as they want, it is undeniable that client expectations and sales statistics influence the creative aspect of stone making, while each country has different requirements and demands.
After becoming acquainted with the lab, we followed the two designers inside the factory, with our masks on; and began the tour. The factory contains four lines of productions, working 24 hours a day. We were lucky enough to see each of the production phases; from the arrival of the quartz from India and Turkey, to the transformation combining the polyester and different pigments chosen. Each line of production uses a different technique and is responsible for something else. The last phase is in charge of the finishing touches, which sands and polishes the stone. Each individual stone board is then verified by hand to assure smooth and a shiny finish.
As we learned here, out of the dozens of samples created by the designers, the production process does depend on the market, trends, and the client. Today Cesarstone company is also on the cutting edge of Contemporary Design platform by creating collaborations such as two exclusive installations created for Caesarstone by Japanese design studio Nendo, as part of Milan Design Week 2013.
A high-end trend book is showcasing key emerging design trends, alongside a curated selection of Ceasarstone surfaces. The aim is to inspire and show how to apply in different creative ways : download it here !