Fresh Design – the First Design Fair in Israel

by Anna Kopito | 17.06.13

Recently we haven’t had the chance to update you on our work and happenings during Tel Aviv’s first design fair Fresh Design. But here we are, back after a six weeks, and happy to share our curatorial work and product design exhibited at Fresh Design on May 21-25.

We are proud to have been the curators of Fresh Design, visited by 30 000 art and design lovers, and showcased in parallel with the art far Fresh Paint. Although the event recently closed its doors, the buzz is still in the air. For those who missed the occasion we want to share some memories from our point of view.

During three months of work, five days and nights of production, and six days of fair, we had the pleasure to work with more then 100 Israeli designers. We built a completely new platform for Israeli designers, putting up a 1000 square meters tent next to the art fair, and in the Greenhouse, we showcased around 35 young promising designers. It was our first time working on such a huge project.

Here are some images of our late night’s of work, people who worked with us, product design, the location and our special public who came to visit us.

It has been an absolute privilege to work with Fresh Design’s and Fresh Paint’s small team, Art Director and Head Curator Yifat Gurion, and CEO and co-founder Sharon Tillinger.


First days of work


Wooden lamp by Nir Appelbaum

Sculptural rings by Dania Chelminsky

By Galia Tammuz – Baladi

Lightning by Chen Bikovski

3D ceramic lab with Studio Under


Magenta Studio by Periscope

At the entrance of the tent – Boris Oicherman installation


Terra – a collection of stools made from a special composite of compressed dirt and natural fibers by Adital Ela


Tumai Studio by Tomer Reuven

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