Magenta is not just a color

by designspace | 18.03.13

To get an idea of how Ronen Bavli approaches design, look no further than one of the walls of his studio paneled with all kind of material experimentation and patterns; what you see piled atop the shelves and pinned around is the product of the minds working around there.

When Ronen founded Magenta eleven years ago, it was as a gallery store at Emek Refaim St. in Jerusalem and offered a variety of items and works by Artists and Designers.

Last Friday, armed with our camera we visited the Moshav Aminadav on top of the hill (we can’t really remember how we found our way there – but it seemed close to Jerusalem) and met Ronen in his studio.

Taking sneak peeks, the workshop is more like a complex, consisting on 2 or 3 buildings connected with the purpose to design and produce one of a kind items and items produced in small series. Over the years, the studio has increased in size and production and became a design and manufacturing office with an adjacent workshop.

Magenta is exhibiting for the first time at Periscope Gallery in Ben Yehuda 176, the exhibition is called The Autonomists and was curated by Studio BET.

Lunch break for everybody around this table. About 20 people currently work and create in the studio, including product designers, graphic designers and craftsman of all sorts.



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