Chromatic scalesby designspace | 04.02.13
Trained at the Bezalel Academy of Design, Tal Mor and Shlomi Azulay (studio DAG) are exploring design in many different ways.
From salt shakers to tables/lamps/bookshelf, their designs are refined and sophisticated, tending toward simple but clever systems and forms.
Reconciling esthetic criteria with functional considerations, they have developed their own language with time.
We have already exhibited them at one of our project, and just received their last design: the library for the illustration books collection of the Israel Museum in Jerusalem.
“The project was an opportunity for the studio to develop an innovative product that will allow simple and modular construction of shelving system. The use of thin metal sheet gives an airy and delicate look to the dense space, and yet can carry enough weight.
The shelves easily interconnect and multiple shelves create a colorful game.” Studio Dag
This project emphasizes their process, favoring formal simplification while keeping in mind the development of new concepts. Gradual gradations of color caress and enliven the surface of the shelf. The resulting atmosphere are both wistful and modernist. The new wave of graduated color shades was first seen on the fashion runway in the Prada collections, and is now spreading to design.
This project evoke for us evolutions, mutations, a chromatic response to the desire for slow, smooth and effortless change.